It was a campaign that started before Twitter existed but it seems the rise of the hashtag  #meatlessmondays corresponds to a decrease in meat consumption in the USA.

Meatless Mondays launced in 2003 by the John Hopkins Bloomberg School of Public Health says the mission of meatless mondays as;

 "We provide the information and recipes you need to start each week with healthy, environmentally friendly meat-free alternatives. Our goal is to help you reduce your meat consumption by 15% in order to improve your personal health and the health of the planet. Presidents Wilson, Truman and Roosevelt galvanize the nation with voluntary meatless days during both world wars. Our intention is to revitalize this American tradition. We’re spearheading a broad-based, grassroots movement that spans all borders across demographic groups. By cutting out meat once a week, we can improve our health, reduce our carbon footprint and lead the world in the race to reduce climate change."

Since then a whole host of organizations and celebrities have come onboard pledging a meat-free monday.

 Meatless Mondays has a list of movers and shakers who singed up to promote meatless mondays. The meatless mondays celebrity list includes; Oprah,  actress Denise Richards, hip hop mogul Russell Simmons, actress Olivia Wilde, and celebrity chef Mario Batali who has meatless monday items on many of his restaurants across the country.

According to the United States Department of Agriculture (USDA) Americans will consume less meat this year than 5 years ago - about a 12% drop in meat consumption.

A survey by All Recipes of What American Families Are Eating found that in 2011 meat consumption down by one-third.



Veria Living | Vegetarian Recipes

• Mango Spring Rolls
• Quinoa And Red Beans
• Cashew Curry