Starbucks Juice Bar: Coffee Giant Jumps Into Juice
Evolution Fresh Juice Bar
03/19/2012 | 11:41 AM
Starbucks acquired Evolution Fresh juice brand for $30 millioin in 2011. Since then it is re-branded Evolution Fresh opening the juice bar in Bellevue.
Evolution Fresh Juice List
A Starbucks statement says "Evolution Fresh sets a new standard in premium cold-crafted juice. We are making real juice that has more of the nutrients and flavors from the fruits and vegetables from which it comes from,” said Jeff Hansberry, president, Channel Development. “We have a tremendous opportunity to change people’s lives not only by making premium-quality, natural juices and foods more readily available, but also by offering an extensive variety of choices for customers to select the best options for their lifestyle.”
Starbucks | Evolution Fresh | Juice Prices
Don't expect the price of the juices at Evolution Press to be, well, cheap. Starbucks is touting the Evolution Fresh juice experience as handmade, based on natural ingredients - in short a premium juice, with premium prices.
The Downtown Bellevue Network reports; "Pricing for handmade drinks will be $7.99. Salads will be $8.25 with an additional $2.50 for chicken or steak. Sandwich “bowls” will cost $8.75, and a wrap that will be made with collard greens (no pita here) will cost slightly less at $7.50."
Starbucks is rolling out Evolution Fresh juice in gorcery store chains and plans to role out juice bars in other parts of the Untied States throughout 2012.
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