Childhood Obesity Video Advertisements in Georgia sparks Controversy

01/03/2012 | 09:00 AM

Anti-Obesity Ads features overweight kids from Georgia

A series of advertisements that tackle the problem of childhood obesity is casuing controversy in George. But before we get there first take a look at the video ads and judge for yourself.

George Anti-Obesity Video Adverstisement

The video advertisements were produced by a Georgia non-profit organization Strong 4 Life which dedicated to fighting childhood obesity. The Today Show on NBC picked up the story where it was debated whether the anti-obesity advertisements went too far (keep in mind the children featured in the video and billboard ads were not actors).

Today Show Video: Anti-Obesity Ad discussion

The video advertisements are undeniably tough but the question is do they cross the line? Consider that 40% of Georgia children are considered overweight and consider these facts surrounding childhood obesity rates in the USA are startling.

Approximately 17% (or 12.5 million) of children and adolescents aged 2—19 years are obese.
Since 1980, obesity prevalence among children and adolescents has almost tripled.There are significant racial and ethnic disparities in obesity prevalence among U.S. children and adolescents.
In 2007—2008, Hispanic boys, aged 2 to 19 years,were significantly more likely to be obese than non-Hispanic white boys, and non-Hispanic black girls were significantly more likely to be obese than non-Hispanic white girls. (source: CDC)

The sponsors of the anti-obesity advertising camapaign said the situation in Georgia when it comes to overweight children is a severe crisises and a "scared straight" approach is what was inteneded. Others disagree saying that ads do not offer solutions.