Childhood Obesity Video Advertisements in Georgia sparks Controversy
01/03/2012 | 09:00 AM
Anti-Obesity Ads features overweight kids from GeorgiaA series of advertisements that tackle the problem of childhood obesity is casuing controversy in George. But before we get there first take a look at the video ads and judge for yourself.
George Anti-Obesity Video Adverstisement
The video advertisements were produced by a Georgia non-profit organization Strong 4 Life which dedicated to fighting childhood obesity. The Today Show on NBC picked up the story where it was debated whether the anti-obesity advertisements went too far (keep in mind the children featured in the video and billboard ads were not actors).
Today Show Video: Anti-Obesity Ad discussion
The video advertisements are undeniably tough but the question is do they cross the line? Consider that 40% of Georgia children are considered overweight and consider these facts surrounding childhood obesity rates in the USA are startling.
- Approximately 17% (or 12.5 million) of children and adolescents aged 2—19 years are obese.
- Since 1980, obesity prevalence among children and adolescents has almost tripled.There are significant racial and ethnic disparities in obesity prevalence among U.S. children and adolescents.
- In 2007—2008, Hispanic boys, aged 2 to 19 years,were significantly more likely to be obese than non-Hispanic white boys, and non-Hispanic black girls were significantly more likely to be obese than non-Hispanic white girls. (source: CDC)
The sponsors of the anti-obesity advertising camapaign said the situation in Georgia when it comes to overweight children is a severe crisises and a "scared straight" approach is what was inteneded. Others disagree saying that ads do not offer solutions.