Jois Yoga: A New Ashtanga Yoga Chain Launched By Wife Of Hedge Fund Billioinaire
Vanity Fair Yoga Article Profiles Sonia Tudor Jones And Jois Yoga
03/07/2012 | 12:36 PM
Sonia Tudor Jones, the Australian born New York based wife of billionaire hege fund magager of Tudor Investment Corp, Paul Tudor Jones II is launching an Ashtanga based yoga studio chain and clothing line called J0is Yoga.
With Vanity Fair devoting a feature length article to the billioinaire behind the Jais Yoga studio and apparel line, the spotlight on Yoga in general will only increase, with some worrying about the over-commercialization of yoga.
More Yoga News
The Vanity Fair yoga article tells the story of Sonia Tudor Jones and her discovery of the health benefits of Ashtanga Yoga after having 4 children which lead to a variety of health problems, inlcuding back troubles. And from the article it is clear that Sonia Tudor Jones is a serious devotee of yoga and the Ashtanga style of yoga practised by the Guru, Sri K. Patthabi Jois
Many credit Guru Patthabi Jois with founding the style of yoga that went on to be called Ashtanga Yoga - a vigorous and rigorous style of yoga.
As Vanity Fair points out the issue some in the yoga community have is the codifying of a type of yoga into a brand, in this case Jois Yoga.
Vanity Fair quotes a seinor yoga teacher, “People are talking about it quietly, but quietly loudly,” as one teacher puts it. Many Ashtanga teachers have not just their livelihoods but their very existence tied up in the practice, and Jois Yoga, which from the outside can seem like one part Lululemon (the hugely successful line of high-end yoga clothing) and one part Yogaworks (the California-based chain of yoga studios), is a challenge to all of that. It feels like a commercial enterprise—or worse. “I believe it’s about power, and I don’t want to be part of it,” says Lino Miele, a senior teacher, about Jois."
However, the Jois Family clearly is on board. Jois Yoga is now run by his daughter and grand-son. after familiy atriarch, Guru Pattabhi Jois died in 2009 at the age of 93.
As for Sonia Tudor Jones, she told Vanity Fair "I just want to honor Guruji and take care of this family,” she says. “I love them.” Sonia, to her credit, does not seem to have an exaggerated sense of self-importance about her role." Judging by the video featuring Sonia Tudor Jones and the Jois Family the mutual affection shines through.
Jois Yoga California Studio Opening
With Vanity Fair devoting a feature length article to the billioinaire behind the Jais Yoga studio and apparel line, the spotlight on Yoga in general will only increase, with some worrying about the over-commercialization of yoga.
More Yoga News
The Vanity Fair yoga article tells the story of Sonia Tudor Jones and her discovery of the health benefits of Ashtanga Yoga after having 4 children which lead to a variety of health problems, inlcuding back troubles. And from the article it is clear that Sonia Tudor Jones is a serious devotee of yoga and the Ashtanga style of yoga practised by the Guru, Sri K. Patthabi Jois
Many credit Guru Patthabi Jois with founding the style of yoga that went on to be called Ashtanga Yoga - a vigorous and rigorous style of yoga.
As Vanity Fair points out the issue some in the yoga community have is the codifying of a type of yoga into a brand, in this case Jois Yoga.
Vanity Fair quotes a seinor yoga teacher, “People are talking about it quietly, but quietly loudly,” as one teacher puts it. Many Ashtanga teachers have not just their livelihoods but their very existence tied up in the practice, and Jois Yoga, which from the outside can seem like one part Lululemon (the hugely successful line of high-end yoga clothing) and one part Yogaworks (the California-based chain of yoga studios), is a challenge to all of that. It feels like a commercial enterprise—or worse. “I believe it’s about power, and I don’t want to be part of it,” says Lino Miele, a senior teacher, about Jois."
However, the Jois Family clearly is on board. Jois Yoga is now run by his daughter and grand-son. after familiy atriarch, Guru Pattabhi Jois died in 2009 at the age of 93.
As for Sonia Tudor Jones, she told Vanity Fair "I just want to honor Guruji and take care of this family,” she says. “I love them.” Sonia, to her credit, does not seem to have an exaggerated sense of self-importance about her role." Judging by the video featuring Sonia Tudor Jones and the Jois Family the mutual affection shines through.
Jois Yoga California Studio Opening
